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OverExposure Media. Website

OverExposureis a non-profit arts organization that works in community arts and documentary photography. Their mission surrounds the creation of photography projects which engage the community and create dialogue. OverExposure asked me to develop a website to highlight their initiatives, viewpoint, grant/fellowship opportunities, and archived galleries. The result has been an overwhelming number of applicants, a growth in arts partnerships in Minneapolis/St. Paul, and several large-scale exhibitions.




 
Camp Buzz





 



New York By Gehry. Art direction.

At 870 feet tall, New York By Gehry is 12th tallest residential tower in the world and the tallest residential building in the Western Hemisphere. Completed in February 2011,[5] the building was developed by Forest City Ratner and designed by Frank Gehry Architects. Creating a full brand and series of marketing assets, I was responsible for the look and feel of one of the most desirable and luxurious residences in New York. Spanning both print and digital, the brand kit as a whole touched many places in the market, and created a feeling of sophistication that was equal to the architecture itself. Designed while at dbox.




 

Park Avenue Armory. Art direction " branding.

Branding and art direction for New York's Park Avenue Armory. Part palace, part industrial shed, Park Avenue Armory fills a critical void in the cultural ecology of New York by enabling artists to create, and the public to experience, unconventional work that could not otherwise be mounted in traditional performance halls and museums. Designed while at dbox.




 
Curzon, Mayfair London. Branding " advertising.

Branding and identity for 56 Curzon, located in the beautifully historic neighborhood of Mayfair in Central London. Developed to be contemporary, yet classic. Designed while at dbox. Renderings: dbox




 

50 Connaught Road Central, Hong Kong. Branding, art direction, book design.

Book design and marketing materials for Hong Kong 's 50 Connaught Road Central designed by Robert A.M. Stern Architects. Designed while at dbox. Photos: Aedas Ltd.




 
Cook + Fox Architects. Web Design.

Site design for COOKFOX (formerly Cook+Fox Architects) to showcase the documentation of the Bank of America Tower at One Bryant Park. Designed while at dbox.




 


Tarry Market, Westchester, NY. Art direction, logo design.

Branding and Identity for Tarry Market Located in Port Chester, NY. Featuring european and local artisanal products, and uniquely blends a contemporary, handcrafted food focus with an old-time, industrial aesthetic. The end result was a brand with a nod to classic Italian typography and style. Designed while at Memo NY.




 


The Art of the Chocalitier. Art direction, design, layout.

From the Publisher; Covering the full spectrum of chocolate work--from the fundamentals of chocolate making to instruction on advanced showpiece design and assembly—The Art of the Chocolatier is the most complete and comprehensive guide to chocolate making on the market.

Developing a full set of illustrations, section dividers and a typographic hierarchy, the 416 page book was designed to be as beautiful as it is instructional. Designed while at Memo NY.





 
La Mozza, Art Direction, photography, web.

Already partners in several very successful restaurants, Joe and Lidia Bastianich came together with Chef Mario Batali to form La Mozza in 2000. La Mozza consists of 36 hectares (90 acres) and lies in the Southwest corner of Tuscany's Maremma. I was asked to develop a website to highlight the sophistication and heritage of their wine. Designed while at Memo NY.




 



Flash Light, NYC. Branding

Flash:Light was developed as part of the New Museum's The Festival of Ideas for the New City, a collaborative initiative to harness the power of the creative community to imagine the future city and explore the ideas that will shape it. Manifesting in dozens of interactive projections and installations, the proposed modular identity was developed to highlight the architectural canvas' that comprised the downtown NY event location.




 


Journal Square Brochure. 6 X 9" folding poster, 6/6

One Journal Square is a major redevelopment project designed by Becker + Becker, currently underway in Jersey City, New Jersey. I was asked to create a marketing piece which conveyed the vibrance, accessibility, and potential of this emerging area. The result was an information graphic-based piece which highlights it's traffic patterns, census statistics, building visibility and public transportation. The piece folded out to reveal a poster on the back which was used to house the building's footprint. Designed while at Liska + Associates.




 

360 State Street. 9 X 12" Brochure, 4/4, 1/1 inset on Wausau Astrobright

360 State is a new mixed-use development designed by Becker + Becker in New Haven Connecticut. Designed as a tool to directly market potential grocers to fill the new retail space, this piece borrows from the language of the grocery store as well as combines grocery-centric statistical information. Bright colors, hand painted signs and big type all helped to inform and inspire this project. Designed while at Liska + Associates




 

Amala. Marketing Collateral, 1/0 PMS 876 Metalic Copper

Designed at Liska + Associates for Amala Beauty. These spa menu cards were used to introduce Amala as a high-end beauty product and spa treatment for customers of the PGA National Spa in Palm Beach, Florida. The utilization of illustration and distinct bronze color emphasize Amala's strong brand presence and differentiation.




 


Rebecca Taylor. Marketing Collateral

Produced for New York fashion designer Rebecca Taylor, these pieces were created to carry out Rebecca Taylor's full rebranding. Responsible for a wide range of assets ranging from tags to stationary. All aspects of the printing and production process were considered, ensuring that the new brand statement was distinct and universal. Designed while at Liska + Associates.




 



Observing; Space/ Interaction/ Community. 8.5 X 10" Book, 128 pg, 4/4

Completed as a thesis project while studying at the Minneapolis College of Art and Design, Observing provides a look into human interaction with public and private spaces. Much of the book's emphasis surrounds the parallels in perception of community within current and past urban and suburban living trends, theories and ideologies. Compiling responses from public surveys as well as written theory, Observing serves as a source and process for visualizing the ways we live and socialize, as well as our greater place within our environment.




 

Observing Installation. 8.5 X 10" Book, 1/0, silk screen

Senior thesis installation for the degree show at the Minneapolis College of Art and Design. The purpose of the installation was to show the various ideas, observations and questions which surfaced as a result of the project. The approach was to silkscreen these questions and ideas onto of photocopies, which outline the various steps in the production and revision of the book.




 



Observing; Process. 8.5 X 10" Book, 343 pg, 1/1

The process book was a result of my research, ideation, writing, editing and photographing surrounding surrounding the creation of Observing. The book outlines, in sections, how my ideas were derived as well as the changes and iterations that I encountered. The book led to plans for the installation, the final edit of the thesis book, and a series of screen printed pages which posed questions and statements from my project.




 

Economy of Environment. Informational map, 20 X 24" Poster, 1/0

An information-graphic piece exploring the psychological aspects of casino interior design and experience. Looking into the cultural phenomenon of casinos, the map illustrates tactics including enticement, reward, and entertainment associated with gambling environments.




 


Economy of Environment. Interactive Map and CD packaging

By incorporating an interactive element to the 2-D map created previously, the goal was to provide a deeper understanding of the information. This Flash-based map visualizes relationships that are contained within the information. The piece also contains field sounds and other embedded elements which create a stimulating and confusing environment, replicating that of a casino experience.




 

Punctuate. 5.5 X 8.5 Zine, 16 page, 4/4

A zine in which excerpts were taken from famous literature as well as contrasting modern sources including blogs, IChat conversations, and web sites. The words were then removed, allowing the framework of the punctuation to remain. This acted as a visual experiment looking into formalities of traditional English language in contrast to more modern standards of writing and the formats in which they read.




 
Die Futura!. 20 X 24" Posters, silk screened

Silk screened poster series looking into the great German book designer Paul Renner, creator of the Futura typeface. The creation of this face was purposed as a method of taking Germany into modernity, as it found itself in a time of great social, political, and economic change in the early 20th century. Similar ideas and influences were used in the design of this poster, drawing influence from the Arts and Crafts movement as well as the early industrialization and modernization of Germany.




 

Photo Booth Portraits. 17 X 22" Color C-prints

A series of portraits compiled as a self-initiated photography project. Photos were taken at the Har-Mar Shopping Mall in St. Paul, Minnesota. The process for taking these portraits involved waiting outside the booth itself and asking casual shoppers at the mall to participate. The result was a sociological look into how one portrays themself as well as a tribute to a to a soon-to-be extinct-relic of the past.