Branding and art direction for New York's Park Avenue Armory
. Part palace, part industrial shed, Park Avenue Armory fills a critical void in the cultural ecology of New York by enabling artists to create, and the public to experience, unconventional work that could not otherwise be mounted in traditional performance halls and museums. Over the course of two years, I developed brand materials and collateral to launch the space, which has become an institution and icon in the New York performance community.
Designed while at dbox