HARDY STEWART —
COMMUNICATION DESIGN
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Journal Square Brochure. 6 X 9" folding poster, 6/6

One Journal Square is a major redevelopment project designed by Becker + Becker, currently underway in Jersey City, New Jersey. I was asked to create a marketing piece which conveyed the vibrance, accessibility, and potential of this emerging area. The result was an information graphic-based piece which highlights it's traffic patterns, census statistics, building visibility and public transportation. The piece folded out to reveal a poster on the back which was used to house the building's footprint. Designed while at Liska + Associates.




 
OverExposure Media. Website

OverExposure is a Minneapolis-based non-profit that works in community arts and documentary photography. Their mission surrounds the creation of photography projects which engage the community. OverExposure asked me to design various collateral materials as well as a website that highlights their initiatives, calls for artists, and archived galleries. The result has been an overwhelming number of applicants, a growth in arts partnerships in Minneapolis/St. Paul, and several large-scale exhibitions.




 

360 State Street. 9 X 12" Brochure, 4/4, 1/1 inset on Wausau Astrobright

360 State is a new mixed-use development designed by Becker + Becker in New Haven Connecticut. Designed as a tool to directly market potential grocers to fill the new retail space, this piece borrows from the language of the grocery store as well as combines grocery-centric statistical information. Bright colors, hand painted signs and big type all helped to inform and inspire this project. Designed while at Liska + Associates




 

Amala. Marketing Collateral, 1/0 PMS 876 Metalic Copper

Designed at Liska + Associates for Amala Beauty. These spa menu cards were used to introduce Amala as a high-end beauty product and spa treatment for customers of the PGA National Spa in Palm Beach, Florida. The utilization of illustration and distinct bronze color emphasize Amala's strong brand presence and differentiation.




 
Alex Wilding filmmaker. Website

Alex Wilding is a young filmmaker currently living and working in London. I was asked to create a website concept that integrated his work in educational and community-based filmmaking with a colorful and approachable design. The result is a website/identity with visual references to education and adolescence.




 


Rebecca Taylor. Marketing Collateral

Produced for New York fashion designer Rebecca Taylor, these pieces were created to carry out Rebecca Taylor's full rebranding. Responsible for a wide range of assets ranging from tags to stationary. All aspects of the printing and production process were considered, ensuring that the new brand statement was distinct and universal. Designed while at Liska + Associates.




 
Piano Factory. Website

The Piano Factory site was designed as a marketing tool for a new Queens, New York historic development project. The art direction and function of the site pairs historic ephemera with modern images to create visual references to history, change and contrast. Designed while at Liska + Associates.




 



Observing; Space/ Interaction/ Community. 8.5 X 10" Book, 128 pg, 4/4

Completed as a thesis project while studying at the Minneapolis College of Art and Design, Observing provides a look into human interaction with public and private spaces. Much of the book's emphasis surrounds the parallels in perception of community within current and past urban and suburban living trends, theories and ideologies. Compiling responses from public surveys as well as written theory, Observing serves as a source and process for visualizing the ways we live and socialize, as well as our greater place within our environment.




 
Observing Installation. 8.5 X 10" Book, 1/0, silk screen

Senior thesis installation for the degree show at the Minneapolis College of Art and Design. The purpose of the installation was to show the various ideas, observations and questions which surfaced as a result of the project. The approach was to silkscreen these questions and ideas onto of photocopies, which outline the various steps in the production and revision of the book.




 



Observing; Process. 8.5 X 10" Book, 343 pg, 1/1

The process book was a result of my research, ideation, writing, editing and photographing surrounding surrounding the creation of Observing. The book outlines, in sections, how my ideas were derived as well as the changes and iterations that I encountered. The book led to plans for the installation, the final edit of the thesis book, and a series of screen printed pages which posed questions and statements from my project.




 

Economy of Environment. Informational map, 20 X 24" Poster, 1/0

An information-graphic piece exploring the psychological aspects of casino interior design and experience. Looking into the cultural phenomenon of casinos, the map illustrates tactics including enticement, reward, and entertainment associated with gambling environments.




 


Economy of Environment. Interactive Map and CD packaging

By incorporating an interactive element to the 2-D map created previously, the goal was to provide a deeper understanding of the information. This Flash-based map visualizes relationships that are contained within the information. The piece also contains field sounds and other embedded elements which create a stimulating and confusing environment, replicating that of a casino experience.




 

Punctuate. 5.5 X 8.5 Zine, 16 page, 4/4

A zine in which excerpts were taken from famous literature as well as contrasting modern sources including blogs, IChat conversations, and web sites. The words were then removed, allowing the framework of the punctuation to remain. This acted as a visual experiment looking into formalities of traditional English language in contrast to more modern standards of writing and the formats in which they read.




 
Die Futura!. 20 X 24" Posters, silk screened

Silk screened poster series looking into the great German book designer Paul Renner, creator of the Futura typeface. The creation of this face was purposed as a method of taking Germany into modernity, as it found itself in a time of great social, political, and economic change in the early 20th century. Similar ideas and influences were used in the design of this poster, drawing influence from the Arts and Crafts movement as well as the early industrialization and modernization of Germany.




 

Photo Booth Portraits. 17 X 22" Color C-prints

A series of portraits compiled as a self-initiated photography project. Photos were taken at the Har-Mar Shopping Mall in St. Paul, Minnesota. The process for taking these portraits involved waiting outside the booth itself and asking casual shoppers at the mall to participate. The result was a sociological look into how one portrays themself as well as a tribute to a to a soon-to-be extinct-relic of the past.




 

Book Map. A2 Folding Map 4/4

Completed while studying at the London College of Communication (LCC). The purpose was to methodically interpret book format through layout. In turn, a map was created that gave coordinates of all of the text/image layout of the 96 page format. The text/image measurements were also color coded to give an indication of the over-all amount of text to image ratio.




 



96 Pages. 4 X 6" Book, 120 pg, 1/1

Completed while studying at the London College of Communication (LCC). This book is a compilation of experiments regarding the act of reading a book. A replica was made on a copy machine from a book borrowed from the school's library. This started with a stack of loose pages placed on a busy market street on the South Bank of Central London's Elephant and Castle area. The book became a document explaining the environmental conditions that ultimately determined how the book was read on this given day.